Online Fundraising

Two recent blog articles have caught my attention. I’m a fundraiser. My interest in social media stems from that profession — I believe the possibilities for viral fundraising are ever-present and ripe for the picking.

WOSU’s Tim Eby recently took the Columbus Foundation’s Match Day and pondered its possibilities as a model for national fundraising for public media. It’s a great concept and I appreciated Tim’s ideas.

A post today on The Extreme Fundraising Blog  ponders whether online giving also opens up the possibility for online pledges (without actual payment). Actually, we already do this at WOSU and at other public media broadcasters. During our pledge drive, and anytime really, folks can go to our WOSU website and pledge either by credit card or by choosing the “bill me” option.

Online fundraising is expanding and becoming popular in many types of nonprofits. I am interested to see where WOSU goes with this opportunity in the future.