Online Fundraising

Two recent blog articles have caught my attention. I’m a fundraiser. My interest in social media stems from that profession — I believe the possibilities for viral fundraising are ever-present and ripe for the picking.

WOSU’s Tim Eby recently took the Columbus Foundation’s Match Day and pondered its possibilities as a model for national fundraising for public media. It’s a great concept and I appreciated Tim’s ideas.

A post today on The Extreme Fundraising Blog  ponders whether online giving also opens up the possibility for online pledges (without actual payment). Actually, we already do this at WOSU and at other public media broadcasters. During our pledge drive, and anytime really, folks can go to our WOSU website and pledge either by credit card or by choosing the “bill me” option.

Online fundraising is expanding and becoming popular in many types of nonprofits. I am interested to see where WOSU goes with this opportunity in the future.

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3 Comments

  1. March 28, 2008 at 10:56 am

    Hi there!

    What are the results you’re getting at WOSU from online pledges? Are any coming in?

  2. zanne614 said,

    March 28, 2008 at 11:37 am

    We have great success with online pledges. I do not know the actual percentage, but we receive them frequently. We mail out a billing within a day or so for members to send back with payment. I would attribute the success to (this is my guess) two things: 1. many of these pledges have “thank you gifts” attached to them. They have to be paid in order for the member to receive their gift. 2. Public broadcasting is pledge-based and has been for some time — our members are quite accustomed to making a pledge, whether they call or click in, and then sending a check after receiving the bill.

    Of course, the majority of our online gifts are made with a credit card payment.

    Also, you had mentioned monthly payments. We don’t currently offer that option in the online system, but members can set that up by calling in. There is a move in the direction of getting more monthly donors in the near future.

  3. April 2, 2008 at 3:17 pm

    Good for you guys!

    I hadn’t thought of premiums’ impact on pledging, but that makes sense.

    Marc


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